For a media buy and advertising plan to be effective, you must know your audience, know where and how they spend their time, and know how to connect with them. Different types of media require different approaches, and even different platforms for buying media. We can help you navigate the options, crafting a plan that works for your budget and your target audience.
Media buys run the full spectrum of modern platforms and services, such as an over-the-top (OTT) video provider. From the newspaper that’s delivered to the door, to the radio ad the Red Sox fan hears in the car, to the ad break that a user sees watching an OTT provider, such as DIRECTV Now, we can get your brand name and message in front of the right audience.
Effective TV, radio, print media and even digital media buys all require data analysis coupled with a unique, brand-consistent campaign to ensure a return on your advertising investment. We have the tools to analyze your campaign before, during, and after its execution, providing you with valuable insight into your marketing efforts and providing us with the necessary data to develop and hone a successful, targeted campaign.
Programmatic advertising is an effective, cost-efficient method that relies on data and uses software to purchase ad space. In 2017, over 80% of digital ad buys were done through programmatic advertising. That’s because it works, and it saves businesses money through its efficient purchasing and effective targeting.
The internet is a vast landscape, and no business can afford to have ads appearing haphazardly across irrelevant websites. With programmatic advertising, media buys are developed based on a variety of characteristics of the desired audience, keeping your message in front of your most promising prospects.
With our expert team monitoring your buys and crafting campaigns through the software, we keep your programmatic campaign tightly targeted and consistent with your goals and your brand.
Google Ads and YouTube Advertising
How do you get your company name at the top of Google’s search results page? One way to do it is to pay to be there. But it might cost you less than you’d think.
With pay-per-click, advertising only costs you money when a potential client engages with your ad. A truly effective pay-per-click campaign costs you far less per click than you’re earning in return from visitors to your website.
Creative graphics and compelling content, as well as relevant keyword terms and targeting are all components of an effective PPC campaign. The dynamics of the internet also demand that a PPC campaign be ever-evolving, and we’ll stay on top of analytics to ensure your campaign remains relevant, cost-effective, and impactful.