Just like in the real world, first impressions matter online. Your website is your storefront on the internet and it’s also your primary advertisement. When potential clients are looking for information on your business, it’s your website they look to and your website they are assessing.
In the last five years, the Anania Media team has developed and refined a website development process that has one goal in mind: elevating your brand. We deliver you a custom website design that properly and prominently positions your company’s messaging.
Our website development process:
- Planning and strategy
- Custom design created in Adobe Photoshop
- Theme development
- Search engine optimization
- Launch and integrate analytics tools
- Set up event tracking to track emails, form submissions and phone calls
- Submit sitemap to Google and Bing
- Monthly reports and routine maintenance
We have customized analytical reporting tools that provide insight on the full scope of your online presence, including your website, online advertising, social media and email marketing efforts. Plus, we provide a monthly or quarterly report, depending on your needs, to help you better understand the effectiveness of the program’s efforts.
At Anania Media we offer managed hosting options designed to optimize your website’s performance and prevent any issues that may arise. Our website hosting plans also include proactive maintenance, available on either a monthly or quarterly frequency.
Social Media Management
More than two-thirds of Americans are social media users, making social media a critical aspect of any marketing plan. Our approach begins by building a customized social media strategy that is data-driven and creatively implemented.
We push out engaging content to keep your audience interested while targeting your potential clients to ensure your message gets in front of the right people. Our in-house creative services capabilities include photography, video, graphic design and writing, giving us the capacity to produce content that grabs attention and keeps people engaged across the social channels that are most pertinent to your brand.
But we don’t just create the content, we post it and even communicate with followers on your behalf to ensure your company has a relevant and responsive online presence.
We pride ourselves on our ability to stay on top of the ever-changing world of social media, ready to alter strategies when social platforms add a new feature or adjust their algorithms. Business owners just don’t have time to keep up with the rapid pace of technological changes across the dozens of social platforms – but it is our business to do that for you.
Graphic design and visual branding should fully reflect the identity of your business. A sleek, impactful design can catch a potential client’s eye and cement your brand into their memory before they even realize they are paying attention.
For both traditional media and digital media, graphic design is increasingly important as people consume information more quickly than ever before. The saying “a picture is worth a thousand words” has never been more true than in today’s world of scrolling news feeds and short attention spans.
Our graphic design services provide you with the branding cohesion and creative energy that makes people look, and then want to know more.
Search Engine Marketing
What do you do when you are looking for a product, a service or just get curious about a topic? Like most people, you probably turn to Google and type in a few words relevant to what you’re looking for.
When people are searching for the services your business offers, they already want to buy what you’re selling. Your business needs to stand out from the crowd, and be at the top of the search engine results. Our team gathers data that we then use to optimize your web content and search engine ad features, keeping you front and center for potential clients. Depending on your needs and your audience, we formulate a plan that incorporates several tools including paid search, retargeting, and mobile-focused ads.
We also step outside the box by utilizing a suite of innovative online marketing tools to increase your web presence and your search engine visibility, driving traffic to your website and clients to your business.
Throughout the marketing program, we keep you informed about the results we’re seeing, and because nothing on the internet is static, we’re also using those results to adjust our approach as needed.
The best way to land a new client is to immediately show them the value you provide. An effective inbound marketing strategy keeps customers engaged with your website, and interested in your business right up until the moment they decide to hire you.
Potential clients can get to your website along any number of paths, such as a web search or a Yelp review that mentions you. But how do you convert them to clients? One tactic is to offer content that they can connect with and learn from. Doing so demonstrates your expertise and credibility, and provides a reason for prospects to click around your site. Our team can help you construct engaging content – from a blog to a video series, and start converting website visitors to paying clients.