Over the past decade, members of our team have built a number of websites for small businesses. During that time we’ve mastered best practices revolving around search engine optimization, performance, information architecture, user experience, analytics and design.
“Lite Sites” by Anania Media takes this experience and packages it into a pre-built WordPress theme. Our standardized process allows us to build impactful websites on a smaller budget.
What separates an Anania Media Lite Sites from a DIY tool is more than just the time-saving aspect. Choosing a Lite Site is an investment in the life of your website — the digital extension of your business or organization. We believe your site should be visually appealing, easy to find, easy to navigate and an all-around positive experience for those who use it.
Here is a detailed look into the process behind the product:
A kick-off phone call or meeting helps our team better understand your goals and target audience. To ensure that everything you need is included in your Lite Site, our team will create a standardized questionnaire that’s designed to guide the discussion and, most importantly, guide the creation of the website. We typically include questions about your product or service, business goals, target audience and essential messaging points.
After our kick-off meeting, our team then will look over the notes and begin crafting an initial outline. Once the outline is approved, our team will be ready to build your Lite Site.
At Anania Media we understand the importance of engaging content and its role in your messaging. Our copywriters will take the findings from our kickoff meeting and then use that information to create written content. If you would like to utilize the copy on your current website, our team can review and edit it to ensure that all essential items are included. From there, our team will also think through the most effective calls-to-action that makes the most sense for your target audience.
Theme Customization and Creation of Staging Site
Next, we create what’s called a staging site from which we will begin development. With our custom theme, we can efficiently stage pages, posts, widgets, WordPress plugins and custom CSS. During this stage we will incorporate your company’s brand into the website design, taking the time to make sure everything is consistent sitewide.
Once the content has been uploaded and branding updated, our team will send you a private link for your review. At that point, we can have a phone call or meeting to go over any changes that might be needed. The staging site is only visible to your team and ours, so rest assured that no unwanted visitor will see an unfinished website.
Search Engine Optimization
The last step in the Lite Site process is to optimize the website for search engines. Our team will follow industry best practices when writing and uploading copy, but we also will take the time to fill out meta titles and descriptions for each page, which will make things easier for those searching for your product or service. To further increase visibility, our team will also create a sitemap and submit it to Google during testing and launch.
Testing and Launching
After we have made any requested changes, our team will go through the site and thoroughly test everything before making it live. We test “tap-to-call” phone numbers and email links, forms, as well as broken and missing links. From there, we will then put in any necessary 301 redirects to ensure old, inactive pages redirect to new ones.
All of our Lite Sites come with the security features needed today to protect your information. All sites are established on HTTPS to protect the privacy and integrity of the information stored on it. This Secure Sockets Layer (SSL) allows secure access for visitors on your site — without interference from unwanted third parties. We also use several plugins to avoid unsafe web practices, such as spam and unsanitized uploads.
In the process of migrating your website over, our team will integrate your Lite Site with Google Analytics. On top of that, we will set up event tracking in Google Tag Manager using Google Analytics. This will allow you to track the various sources for all email clicks, phone “tap-to-calls”, form submissions and monitor overall traffic.
Hosting on Anania Media Cloud Server
All Lite Sites are hosted on our secure cloud server. Our team will take care of everything from website encryption to routine maintenance, such as automated daily backups and WordPress plug-in updates every quarter. Our team does this to ensure the security and longevity of every one of our websites, leaving you with added peace of mind.
At Anania Media we know an investment in your website is critical to business, both online and offline. Our team has improved the web presence of plenty of local businesses, and we are confident that we can put our expertise to work for you.
If you or someone you know is interested in renewing their site or starting a new one, consider a Lite Site for a big website impact at a small website cost.