Google, YouTube and Programmatic Advertising For Digital Audiences
How do you get your company name at the top of Google’s search results page? One way to do it is to pay to be there. But it might cost you less than you’d think.
With pay-per-click, advertising only costs you money when a potential client engages with your ad. A truly effective pay-per-click campaign costs you far less per click than you’re earning in return from visitors to your website.
Creative graphics and compelling content, as well as relevant keyword terms and targeting, are all components of an effective PPC campaign. The dynamics of the internet also demand that a PPC campaign be ever-evolving, and we’ll stay on top of analytics to ensure your campaign remains relevant, cost-effective, and impactful.
Programmatic advertising is an effective, cost-efficient method that relies on data and uses software to purchase ad space. In 2017, over 80% of digital ad buys were done through programmatic advertising. That’s because it works, and it saves businesses money through its efficient purchasing and effective targeting.
The internet is a vast landscape, and no business can afford to have ads appearing haphazardly across irrelevant websites. With programmatic advertising, media buys are developed based on a variety of characteristics of the desired audience, keeping your message in front of your most promising prospects.
With our expert team monitoring your buys and crafting campaigns through the software, we keep your programmatic campaign tightly targeted and consistent with your goals and your brand.