A Targeted Approach To Achieving A Strong ROI
Targeted, data-driven social media advertising is an effective (and often cost-effective) way to reach your target market and increase brand awareness.
With our in-house creative team, we can create content specifically designed to be used in an effective, engaging social media advertising campaign. We can tailor the content for the audience to be targeted as well as for the platform it will be used on and the goal of the ad campaign.
Facebook Advertising
While it is important to be on Facebook because of the platform’s popularity and reach, that popularity also has a downside – an incredible amount of content is being generated. As a result, your content can very easily get buried – especially with Facebook’s regular algorithm changes – if it is an unboosted post on a business page. To reach your followers, and especially to attract new followers, and drive your brand’s visibility on Facebook, you must be advertising on the platform.
Our digital media specialists will create a strategy based on your advertising budget, taking into account the various advertising methods available on Facebook, your target audience and your goals for advertising.
By honing in on a target audience and using the correct ad techniques, along with graphics and copy created by our in-house team, we can use the flexibility of Facebook advertising to help you grow your business.
Whether you want to increase visits to your website, increase your Facebook followers, improve brand awareness overall or promote a specific aspect of your business, we can craft a strategy to help you accomplish your goals.
Instagram Advertising
With over 100 million users, Instagram is an effective digital platform for raising brand awareness and increasing your customer or client base. As part of the Facebook family of social media platforms, Instagram ads can easily be coordinated to complement your Facebook ad strategy.
To effectively advertise on Instagram, you need strong visual elements and an understanding of the platform’s nuances. Our digital media specialists and our creative team will closely collaborate to create Instagram content that engages users and an advertising strategy that targets the right audience while effectively utilizing your budget.
As with everything we do, our Instagram advertising strategies are data-driven and utilize best practices. We are flexible and creative, providing your business or organization engaging visual content, but recognizing that strategy and process are the keys to success for digital advertising.
Website Retargeting
The data trail left by internet users (commonly called a cookie) allows marketing efforts to be closely targeted. Website retargeting is an online advertising tactic that shows ads to people based on their previous internet usage. For example, someone may have visited your website last month, liked what they saw, but then navigated away from it. That information is still in their cookies – so you can retarget them using a social campaign on Facebook or Instagram.
We can create a strategy for a retargeting campaign that helps you capture the attention of the audience who is most interested in your product or service, coordinating that strategy with your other social media advertising efforts.